communicating strategically

This topic talks about the basic theory behind all communication, whether individual or organizational in nature. Much of this theory comes from ideas generated thousands of years ago by Aristotle. Recently communication experts have adapted these same theories to individuals as they communicate in writing and orally. The other points discussed are how communication theory developed as well as how that theory can be used to establish communication strategies in organizations.The basic theory of communication goes back thousand of years ago to Aristole. Today communication experts are using this theory.In The Art of Rhetoric we find the roots of modern communications. In ancient Greece, what we call communication was referred to as rhetoric.

Aristotle’s model had three components:

· Its constituencies

· The organization

· Message

Organizations from all sectors such as IBM, Realince,Tata etc are all making use of these strategies. It is very important for an organization to know its constituencies, to whom the message is being sent to. The constituencies are two types:

Primary- customers,employees, shareholders and communities.
Secondary-suppliers, government and creditors.

The organizations have to asses the result of communication and determine whether the communication had the desired result or not.The questions we have to ask is did the constituencies responded in the way corporation wished? And should the corporation revise the message for constituencies to respond appropriately? For example:I had ordered for a commodity and told the shopkeeper to deliver to my house but he didn't. Then i called him up again and asked him to deliver within 6pm and i received .Which shows communicating to stakeholders is very important to get the desired response.

organizations must consider the how to be able to communicate effectively to the constituencies to be effective in today's world.

Refereces:

http://www.omalco.com/iabc.htm

http://www.volresource.org.uk/samples/olcomms.htm

http://www.pointsoflight.org/downloads/pdf/networks/nonprofitgov/working_solutions_april_may_2002.pdf