corporate communication: communicaton theories

COMMUNICATION THEORIES

Communication is a learned skill. Speaking, listening and the ability to understand verbal and nonverbal meanings are skills in communication. With interpersonal communication, we examine how many people are involved, how physically close they are to one another, how many sensory channels are used . There are various communication theories explained by different people. Harold Lasswell explained the communication model in 1948. He explained the model by “who says what to whom in what channel with what effect”. Shannon & Weaver’s model was introduced in 1949. They are known as the fathers of information theories and they have focused on the noise source in communication. Schramm’s first model was introduced in 1954 and focused on signal. He has also introduced the second model with field of experience. He has also introduced the third model with feedback. He was known as the founder of information studies. Katz and Lazarsfeld’s model was introduced in 1955. It was the first model to deal with mass media and communication. The Westley-Maclean model was introduced with mass media and communication in organization. At last, Kincaid’s convergence model was introduced in1979 and included mutual understanding. It is a cyclic model. for example- A politician giving a speech to the public, politician is the source and public the receiver politician speech is the channel and public in turn asking him questions is the feedback.All of these models are very useful in organization.