21st century communication trends

21st century is the century of information. To convey information, an effective communication is necessary. We can also view the 21st century as the communication century. In this way, both quality and speed of communication are essential.
The communication trends are changing rapidly along with the changes of technologies. Because of the fast development of the new technologies such as the internet, E-mail, online chatting, blog and mobile phones, the communication becomes fast and effective.Corporations today have got a wide range of options to choose from to send their messages internally or externally.Technology becomes so advanced and new software makes communication not only save our time but also make the work easy and effective.


Reference:

http://www.thehindubusinessline.com/2007/02/27/stories/2007022704122100.htm

http://plato.stanford.edu/entries/globalization/

crisis communications

A crisis is a major catastrophe that may occur either naturally or as a result of human error, intervention or even malicious intent. Natural crisis is unavoidable while human crisis is avoidable. In crisis by human error, a company is directly responsible, and constituencies will look to the organization’s response to the crisis before making a final judgment.
Companies have had to go through various crises. Some companies have been able to get through theses and some have just disappeared due to them.
At the time of crisis, communication goals should contribute to ending the crisis, gathering as much information as possible to protect your organization’s reputation, reducing tension, demonstrating commitment to values, communicating to media as early as possible, communicating directly with affected constituents, communicating promptly and continuously to maintain control of flow of information.

reference:

http://www.12manage.com/methods_crisis_management_advice.html

http://www.insight.co.uk/files/datasheets/Crisis%20Management%20(Datasheet).pdf

Internal Communications

Nowadays, many organizations focus their attention on their own employees, recognizing that employees have more to do with the success of a business than virtually any other constituency. Today employees are demanding more participation in conversation that is driving the company. Companies have to keep their employees well informed.

Effective internal communication should be able to communicate easily up and down that is communication between top managers and workers should have no barriers, it should be free flowing

There are several key principles such as

• Organization must have high degree of communication
• Effective internal communication starts with effective skills in communications including basic skills in listening, speaking, questioning and sharing feedback.
• A key ingredient to developing effective communication is that in any organizations, each person takes responsibility to assert when he/she has communicative problems.

Reference:

http://www.managementhelp.org/mrktng/org_cmm.htm

http://www.expresscomputeronline.com/20050207/technologylife01.shtml

Media Relations

In any of corporate communication, one of the most critical areas is the media relations department. This is the only department from where investors, suppliers, retailers, and consumers receive information and develop the image of the business. Media relation is also known by public relations.

The main goals of the media relations are to create, maintain, and protect the organization’s reputation, to enhance its prestige, and to present a favorable image. Media relation involves product public, employee, financial, community, government and political relations, consumer education, and crisis communication.

Reference:

http://docs.yahoo.com/docs/pr/release694.html

http://www.vodafone.com/start/media_relations.html

Identity, Image and Reputation

Corporate identity, image and reputation play vital roles in any organizations. It is most important that any organizations should create and maintain their identities, images and reputation among the customers, investors, employers and other people. Identity is basically created by the organization and it could be a logo, name, motto etc. constituencies then form their perceptions based on these

Today, we know that neglecting the back end can severely jeopardize the front end, and even sets up the chance of backlash. So that image is not like make-up and it needs to be ‘true’ through and through. To achieve a desired image and reputation, organization must ‘live’ it.

With the help of following, organization can build and improve business identity, image and reputation.

• Keeping in touch with consumers
• Conveying value across cultures
• Challenging new media and new work paradigms
• Retaining in competition, differentiation and positioning shifts
• Reflecting new values, unifying and motivating teams
• Providing flexibility to grow
• Strengthening equity

Reference:

https://www.nebraska.gov/sos/corp/images.html

http://www.ciao.co.uk/McDonalds_TV_Advertisement__52852

http://www.magazine-ads.com/aud.html

corporate vs product advertising

we have already understood the need for the corporations to communicate their image and identity to the constituencies. There are several reasons why business is advertising, such as to create awareness, customer interest or desire; to boost sales; to build brand loyalty; to launch a new product’ to change customer attitudes’ to support the activities of the distribution channel, to build the company or brand image, to remind and reassure customers, to offset competitor advertising, to boost public standing and to support the sales force. Basically there are two types of advertising. One is corporate advertising and another is product advertising.

Basically advertising of three types:
1) Advertising to reinforce identity or to enhance reputation
2) Advertising to enhance investments.
3) Advertising to influence opinions.

references:

www.asu.edu/studentaffairs/career/Students/ChoosingAMajor/pdf/advertising.pdf

http://corpcommcorner.blogspot.com/2006/09/10-diffrences-between-advertising-and.html

corporate communication relevance

Corporate communication includes both internal and external communication. In internal communication, organization deals with employees, employers and managers. In external communication, organization deals with existing and prospective customers, suppliers, investors, government and the wider public. Nowadays the profit is not the only goal of the organization. There are several reasons why relevance is particularly important when communicating with other corporate, such as

• To understand corporate needs
• To get corporate attention
• To target corporate selectively
• To motivate corporate
• To provide a superior corporate experience.

In corporate communication a critical question arises that is whether to keep all communications focusing on centralizing the activity under one senior officer at headquarters or decentralizing the activities and allowing individual business units to handle communications

Effective design of corporate communication has many advantages:

• It gives organization increased distinction, remembrance and recognition.
• It expresses organization’s style, quality, and personality.
• It gives tangible representation of organization to constituents.
• It helps the growth of organization in a wide range of marketing.
• It provides a focus that helps a group define its business mission and goals.

Reference

http://www.portfoliomedia.net/BannerBureau/