In any of corporate communication, one of the most critical areas is the media relations department. This is the only department from where investors, suppliers, retailers, and consumers receive information and develop the image of the business. Media relation is also known by public relations.
The main goals of the media relations are to create, maintain, and protect the organization’s reputation, to enhance its prestige, and to present a favorable image. Media relation involves product public, employee, financial, community, government and political relations, consumer education, and crisis communication.
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