we have already understood the need for the corporations to communicate their image and identity to the constituencies. There are several reasons why business is advertising, such as to create awareness, customer interest or desire; to boost sales; to build brand loyalty; to launch a new product’ to change customer attitudes’ to support the activities of the distribution channel, to build the company or brand image, to remind and reassure customers, to offset competitor advertising, to boost public standing and to support the sales force. Basically there are two types of advertising. One is corporate advertising and another is product advertising.
Basically advertising of three types:
1) Advertising to reinforce identity or to enhance reputation
2) Advertising to enhance investments.
3) Advertising to influence opinions.
references:
www.asu.edu/studentaffairs/career/
http://corpcommcorner.blogspot.com/2006/09/10-diffrences-between-advertising-and.html
No comments:
Post a Comment