Identity, Image and Reputation

Corporate identity, image and reputation play vital roles in any organizations. It is most important that any organizations should create and maintain their identities, images and reputation among the customers, investors, employers and other people. Identity is basically created by the organization and it could be a logo, name, motto etc. constituencies then form their perceptions based on these

Today, we know that neglecting the back end can severely jeopardize the front end, and even sets up the chance of backlash. So that image is not like make-up and it needs to be ‘true’ through and through. To achieve a desired image and reputation, organization must ‘live’ it.

With the help of following, organization can build and improve business identity, image and reputation.

• Keeping in touch with consumers
• Conveying value across cultures
• Challenging new media and new work paradigms
• Retaining in competition, differentiation and positioning shifts
• Reflecting new values, unifying and motivating teams
• Providing flexibility to grow
• Strengthening equity

Reference:

https://www.nebraska.gov/sos/corp/images.html

http://www.ciao.co.uk/McDonalds_TV_Advertisement__52852

http://www.magazine-ads.com/aud.html